Arifiantho, Baswara Adit and Prasetyawan, Yanuar Yoga (2019) IMPLEMENTASI KNOWLEDGE SHARING DALAM MENCIPTAKAN INOVASI PRODUK DI CV. EPICOLOGIE SEMARANG. Undergraduate thesis, FAKULTAS ILMU BUDAYA UNIVERSITAS DIPONEGORO.

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Abstract

Penelitian ini berjudul “Proses dan Dampak Implementasi Knowledge Sharing
Dalam Menciptakan Inovasi Produk di CV. Epicologie Semarang”. Penelitan ini
bertujuan untuk mengetahui bagaimana inovasi yang dihasilkan selama adanya
penerapan KS di CV Epicologie. Penilitian ini menggunakan metode kualitatif
fenomenologi. Menggunakan subjek penelitian satu Owner, dua karyawan bidang
kreatif, satu karyawan bidang fotografi, dan satu karyawan bidang marketing.
Teknik pengumpulan data menggunakan metode wawancara, observasi, studi
pustaka, dan dokumentasi. Hasil penelitian ini menentukan bahwasanya selama ini
CV Epicologie tanpa sadar telah melaksanakan aktifitas Knowledge Sharing
dalam manajemen bisnisnya. Aktifitas tersebut dimanifestasikan dalam kegiatan
brainstorming, ngobrol santai diluar jam kerja, dan obrolan dalam media sosial.
Output dari aktifitas Knowledge Sharing tersebut menghasilkan inovasi berupa
produk. Namun tidak jarang inovasi yang dihasilkan berbenturan dengan
kemampuan pasar. Target market yang rata – rata adalah siswa sekolah, memiliki
keterbatasan budget dalam membeli produk dari CV Epicologie. Guna mensiasati
kendala tersebut CV Epicologie menawarkan produk inovasinya dengan variasi
harga sesuai kemampuan budget pasar.
This study was entitled "The Process and Impact of Implementing Knowledge
Sharing in Creating Product Innovation in CV. Epicologie Semarang". The
purpose of this research was to find out how the innovation produced during the
application of KS in CV Epicologie. This research used a qualitative method of
phenomenology. The subjects of research were one owner, two creative
employees, one photographer, and one marketing employee. Data collection
techniques used interview, observation, library research, and documentation. The
results of this study determined that so far CV Epicologie has unwittingly carried
out Knowledge Sharing activities in business management. The activity was
manifested in brainstorming activities, casual chatting outside working hours, and
chatting on social media. Knowledge Sharing activities produced the inovations
such as a product. However, sometimes the innovations produced was not
compatible with market capabilities. The average target market was school
students who had a limited budget in buying products from CV Epicologie.
Therefore, CV Epicologie offered various prices to adjust market budget
capability.

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