Pawestri, Firamia Dyah and Jumino, Jumino (2020) ANALISIS HUBUNGAN INFORMATION PRIVACY CONCERN DAN PERILAKU PERLINDUNGAN PRIVASI PENGGUNA TWITTER DI INDONESIA. Undergraduate thesis, FAKULTAS ILMU BUDAYA UNIVERSITAS DIPONEGORO.

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Abstract

Privacy is an important matter in today’s society. However, cases of cybercrime
that threaten the privacy of internet users, including users of social services such as Twitter, are increasing. The objective of this research is to understand the relationship of information privacy concern and privacy protection behavior and the relationship of the components of Protection Motivation Theory, which are perceived severity, perceived vulnerability, response efficacy, self-efficacy,
rewards, and response costs, and information privacy concern of Twitter users in Indonesia. Using simple random sampling, the questionnaire was distributed online on Twitter from 13 November 2020 to 15 November 2020. In that time frame, 156 data were obtained. The collected data were analyzed using Structural Equation Modeling. The analysis shows that information privacy concern positively and significantly affected privacy protection behaviors. Perceived severity, perceived vulnerability, response efficacy, and self-efficacy positively and significantly affect information privacy concern. Meanwhile, rewards negatively and significant effect on information privacy concern. Response costs were found to have no significant affect information privacy concern.

Privasi adalah sesuatu yang penting di era ini. Namun, kasus kejahatan dunia maya yang mengancam privasi pengguna internet yang jumlahnya semakin banyak, termasuk pengguna layanan jejaring sosial seperti Twitter. Tujuan dari penelitian ini adalah untuk memahami hubungan information privacy concern dan perilaku perlindungan privasi serta hubungan antara komponen-komponen Protection Motivation Theory, yaitu perceived severity, perceived vulnerability, response efficacy, self-efficacy, rewards, dan response costs, dan information privacy concern pengguna Twitter di Indonesia. Dengan menggunakan simple random sampling, kuesioner dibagikan secara daring di Twitter pada tanggal 13 November 2020 sampai 15 November 2020. Dalam rentang waktu tersebut didapatkan 156 data. Data yang terkumpul lalu dianalisis dengan menggunakan Structural Equation Modeling. Hasil menunjukkan information privacy concern berpengaruh positif dan signifikan terhadap perilaku perlindungan privasi. Perceived seveerity, perceived vulnerability, response efficacy, dan self-efficacy memiliki pengaruh positif serta signifikan terhadap information privacy concern. Sedangkan rewards secara negatif dan signifikan mempengaruhi information privacy concern. Response costs tidak memiliki pengaruh yang signifikan terhadap information privacy concern.

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