MGANGA, Praygod P. and Syafrudin, Syafrudin and Amirudin, Amirudin (2021) STUDENTS’ AWARENESS ON FOOD WASTE PROBLEMS AND THEIR BEHAVIOUR TOWARDS FOOD WASTAGE: A CASE STUDY OF DIPONEGORO UNIVERSITY (UNDIP)-TEMBALANG CAMPUS. Masters thesis, School of Postgraduate Studies.

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Abstract

In the 21 century, food waste has become one of the prevailing and unsolved problems to which the world still pays full attention and looking for a better way to resolve. Given the fact that about one-third of the food produced in the world end up trashed or lost is unbearable. Consumers of young age(youth) proved to be the potential group that waste more food than the rest and thus need to be paid close attention and monitored. The majority of this group are found in higher learning institutions and hence this study based on the survey of 100 students at the University of Diponegoro in Semarang (Indonesia), aims at investigating student’s awareness of food waste problems and their behaviour towards food waste by deploying the framework of the Theory of planned behaviour. By means of the structural model (PLS-SEM) approach, this study explores the different relationships between individual attitudes, concern on food waste, Norms, Intention and behaviour towards food waste. It also aims at observing the influence of gender on the relationship between different constructs developed understudy as well as verifying the existence of mediation effects among these relationships. The establishment of the importance of performance map analysis developed to enable identify and observe relative importance of predictor variable which highlight potential influence of correct behaviour towards food waste and various decision to be taken to ensure reduction and avoid of food wastage. Results show the essence of using an extended model of planned behaviour by predicting and explaining student intention to avoid or reduce food waste and determinant of positive(correct) behaviour towards food waste. student awareness on environmental and social consequences of food waste behaviour, awareness on economic consequences of food waste behaviour were the main drivers to motivate student’s intention to avoid or reduce food waste, Besides, the results show that subjective norms, individual concern towards food waste found to be the determinants of positive behaviour towards food waste. While perceived behaviour control played an important role in determining both student intention to avoid or reduce food waste and their behaviour toward food waste. Student’s gender showed no significant influence on any relationship between constructs in the model, there was no mediator effect played by the target construct in the model. Finally, the implication of the study for raising student’s awareness of the food waste problem and its impacts, and improving correct behaviour toward food waste are discussed.
Keywords: Diponegoro University; Food waste; PLS-SEM; Students.

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