SETIAWAN, Arinda Thira Novia and Soeprobowati, Tri Retnaningsih and Luqman, Yanuar (2026) PERAN GREEN HOTEL POLICY DALAM MENINGKATKAN EMPLOYEE GREEN BEHAVIOR : STUDI PADA HOTEL ARUSS SEMARANG. Masters thesis, UNIVERSITAS DIPONEGORO.

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Abstract

Industri perhotelan memiliki kontribusi signifikan terhadap degradasi lingkungan melalui konsumsi energi yang tinggi, pemanfaatan air yang masif, timbulan limbah dari operasional harian. Penelitian ini bertujuan menganalisis peran Green Hotel Policy dalam meningkatkan Employee Green Behavior di Hotel Aruss Semarang. Pendekatan penelitian yang digunakan adalah metode campuran (mixed-methods) dengan desain sekuensial eksplanatori (explanatory sequential design). Populasi penelitian mencakup seluruh karyawan Hotel Aruss Semarang yang berjumlah 140 orang. Penentuan sampel menggunakan rumus Slovin pada tingkat kesalahan 10% sehingga diperoleh 58 responden untuk data kuantitatif. Data kuantitatif dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan program SPSS. Data kualitatif diperoleh melalui teknik wawancara mendalam, observasi lapangan, analisis dokumentasi. Hasil analisis kuantitatif menunjukkan bahwa implementasi Green Hotel Policy di Hotel Aruss Semarang berada pada kategori sangat tinggi ditinjau dari aspek lingkungan, sosial, ekonomi, teknologi. Employee Green Behavior karyawan terkategori sangat tinggi, yang tercermin melalui kepatuhan perilaku ramah lingkungan dalam tugas inti (in-role), tindakan sukarela (extra-role), partisipasi aktif dalam program lingkungan hotel, inisiatif mandiri dalam perbaikan praktik operasional. Analisis regresi menunjukkan bahwa Green Hotel Policy berperan positif dan signifikan dalam menjelaskan Employee Green Behavior dengan nilai kontribusi (R-square) sebesar 51,2%. Temuan kualitatif memperkuat hasil statistik ini melalui adanya dukungan penuh dari pihak manajemen, internalisasi budaya kerja hijau melalui pembiasaan harian, pelaksanaan pelatihan lingkungan secara berkala, penyediaan fasilitas pendukung.
Kata Kunci: Green Hotel Policy, Employee Green Behavior, Hotel Aruss Semarang, Mixed-Methods

The hospitality industry contributes significantly to environmental degradation through intensive energy consumption, massive water utilization, waste generation from daily operations. This study aims to analyze the role of Green Hotel Policy in enhancing Employee Green Behavior at Hotel Aruss Semarang. A mixed-methods approach with an explanatory sequential design was employed. The research population consisted of all 140 employees of Hotel Aruss Semarang, from which a sample of 58 respondents was selected for quantitative data using the Slovin formula at a 10% error margin. Quantitative data were gathered through questionnaires and analyzed using SPSS software, while qualitative data were obtained via in-depth interviews, field observations, and documentation analysis. The quantitative findings indicate that the implementation of the Green Hotel Policy at Hotel Aruss Semarang is categorized at a very high level across environmental, social, economic, technological dimensions. Employee Green Behavior is identified at a very high level, as reflected in eco-responsible task behavior (in-role), voluntary actions (extra-role), active participation in environmental programs, autonomous initiatives to improve operational practices. Regression analysis demonstrates that the Green Hotel Policy has a positive and significant role in explaining Employee Green Behavior, contributing 51.2% (R-square) to its variance. The qualitative findings reinforce these statistical results through full management support, the internalization of green work culture through daily habits, regular environmental training, the provision of supporting facilities.
Keywords: Green Hotel Policy, Employee Green Behavior, Hotel Aruss Semarang, Mixed-Methods

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