WAHYUNI, Ririn and Adhi P., Purwanto and Purnaweni, Hartuti (2020) PERILAKU PEDAGANG DALAM MENJAGA KEBERSIHAN LINGKUNGAN DI PASAR WONODRI KOTA SEMARANG. Masters thesis, School of Postgraduate Studies.

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Abstract

Berbagai penelitian sudah dilakukan terkait pengelolaan lingkungan pasar, mengingat pasar merupakan kelembagaan yang sangat penting dalam kehidupan masyarakat. Sistem pengelolaan lingkungan mencakup kelembagaan, sumberdaya manusia dan kemitraan atau kerjasama berbagai pihak, disamping faktor pembiayaan, peraturan dan tersedianya fasilitas. Penelitian ini menganalisis perilaku pedagang dalam menjaga kebersihan lingkungan terkait pengelolaan sampah di Pasar Wonodri, Kota Semarang. Tujuan penelitian ini adalah menganalisis tingkat pengetahuan, kepedulian dan partisipasi pedagang dalam menjaga kebersihan terkait pengelolaan sampah serta hubungan antara perilaku pedagang dengan partisipasi dan peran 5 aspek manajemen pengelolaan sampah dalam menjaga kebersihan lingkungan. Metode yang digunakan yaitu survei, observasi dan wawancara dengan pedagang dan kepala pasar, serta studi pustaka. Teknik pengolahan data dengan uji statistik korelasi rank spearman menggunakan aplikasi SPSS. Juga dilakukan analisa data secara statistik SPSS dengan uji asumsi dasar atau uji normalitas dengan metode kolmogorov smirnov. Populasi dalam penelitian ini adalah 1.200 pedagang di Pasar Wonodri, dengan purposive sampling dan rumus teknik solvin didapatkan sampel 94 responden pedagang dengan kriteria inklusi, atau bersyarat. Hasil penelitian menunjukkan bahwa kategori pengetahuan pedagang tentang pengelolaan sampah masih tergolong kurang baik (75,5%), kategori kepedulian pedagang baik (52,1%), dan partisipasi pedagang masuk dalam kategori kurang baik (84%). Terdapat hubungan yang signifikan antara partisipasi pedagang dengan perilaku pedagang dalam pengelolaan sampah (p-value 0,000), dan ada hubungan yang signifikan antara aspek teknik operasional dengan perilaku pedagang dalam menjaga kebersihan lingkunan terkait pengelolaan sampah di Pasar Wonodri. Tidak ada hubungan antara peraturan (p-value 0,063), kelembagaan (p-value 0,060), pembiayaan (p-value 0,077), dan peran serta masyarakat (p-value 0,704) dengan perilaku pedagang dalam pengelolaan sampah. Disarankan bahwa perlu peningkatan perilaku padagang, kepedulian pedagang terhadap kebersihan lingkungan, kerjasama antar pedagang dan petugas dalam pengelolaan sampah, pembinaan pemilahan sampah, pewadahan sampah dan manajemen pengelolaan sampah serta pengawasan perilaku pedagang dalam menjaga kebersihan lingkungan.
Kata Kunci : Perilaku Pedagang, Partisipasi Pedagang, Aspek Manajemen Pengelolaan Sampah, Pasar

Various studies have been carried out related to the management of the market environment, considering that the market is an institution that is very important in people‟s lives. The environmental management system includes institutions, human resources and partnerships or cooperation of various parties, in addition to the factors of financing, regulations and the availability of facilities. This study analyzes the behaviour of traders in maintaining environmental cleanliness related to waste management in Wonodri Market, Semarang City. The purpose of this study was to analyze the level of knowledge, concern and participation of traders in maintaining cleanliness related to waste management and the relationship between traders behaviour and participation and the role of 5 aspects of waste management in maintaining environmental cleanliness. The method used is survey, observation, and interviews with the traders and market heads, as well as literature study. The data processing technique used the Rank Spearman correlation statistical test using the SPSS application. The SPSS statistical data analysis was also performed using the basic assumption test or normality test using the Kolmogorov-Smirnov method. The population in this study were 1.200 traders in Wonodri Market, with purposive sampling and slovin technique formula obtained a sample of 94 trader respondents with inclusion criteria, or conditional. The results showed that the category of the traders‟ knowledge about waste management was still in poor category (75,5%), the category of concern for traders was good (52,1%), and the participation of traders was in the poor category (84%). There is a significant relationship between traders participation and traders behaviour in waste management (p-value 0,000), and there is a significant relationship between aspects of operational techniques and the behaviour of traders in maintaining environmental hygiene related to waste management at the Wonodri Market. There is no relationship between regulations (p-value 0.063), institutional (p-value 0.060), financing (p-value 0.077), and community participation (p-value 0.704) with traders' behavior in waste management. It is suggested that it is necessary to increase the behavior of the traders, the traders concern for environmental cleanliness, cooperation between traders and officers in waste management, guidance for waste sorting, waste compartment and waste management as well as monitoring the behavior of traders in maintaining environmental cleanliness.
Keywords: Traders Behavior, Traders Participation, Waste Management Aspects, Wonodri Market

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