Prayoga, Kadhung and Nurfadillah, Suryani (2018) MEMBANGUN KESALINGPERCAYAAN DALAM PROSES TRANSFER INFORMASI ANTARA PETANI DAN PENYULUH PERTANIAN. Building a Mutual Trust in the Process of Transferring Information Between Farmers and Agricultural Extension Officers. Forum Penelitian Agro Ekonomi, 36 (02).

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Abstract

ABSTRACT
Information transfer process in agricultural extension requires strong trust between extension workers and
farmers. Agricultural extension workers who are outsiders will deal with challenges in order to entering a farmers’
community familiar with the values and norms they adhere to. If there is no trust between farmers and extension
workers, there will be no information exchange, nor any innovation adoption. This paper reviews low mutual trust
between farmers and extension workers. To increase trust between farmers and extension workers, it is necessary
to improve competence of communicators, to create conducive communication climate, to involve informal actors,
and to carry out interpersonal communication. Extension workers must be able act as farmers and so do farmers.
Mutual respect process and opportunities provision may improve trust between them. In the future, it is necessary
to involve business sector, academics, and the media to improve the competence of extension agents for o
improving their credibility.
Keywords: communication, extension, mutual trust, information transfer

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