OKTAVIANTO, RAYHAN PRADITYA (2024) IMPLEMENTATION OF BUSINESS MODEL CANVAS ON MOM N GO COOKIES (CASE STUDY AT MOM N GO COOKIES). Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

This research focuses on the application of Business Model Canvas to Mom
N Go Cookies, a small and medium enterprise (SME) engaged in food production,
especially cookies. This research aims to analyze the business model design of
Mom N Go Cookies in accordance with current conditions, as well as provide
recommendations for effective and efficient business development strategies. The
method used in this research is a qualitative approach through in-depth interviews,
observations, and literature studies. Business Model Canvas was chosen because of
its ability to provide a clear and structured visualization of the essential elements of
a business, such as customer segments, value propositions, key resources, and
revenue streams.
The results showed that Mom N Go Cookies has great potential to grow
through product innovation, customer segment expansion, and optimization of
marketing strategies, both online and offline. Business strategy development
recommendations include product diversification and increased collaboration with
strategic partners. This research is expected to provide insight for SME
entrepreneurs in planning Business Model Canvas-based business strategies and
help Mom N Go Cookies compete in an increasingly competitive market.
Keywords: Business Model Canvas, Strategy, Development, Innovation, Potential,
Competitive, Visualization, Recommendation, Collaboration
168 ADBIS 2024

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