WAHYUDI, Sugeng (2017) THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON MANUFACTURING INDUSTRY PERFORMANCE: THE MEDIATING ROLE OF SOCIAL COLLABORATION AND GREEN INNOVATION. Verslas: Teorija ir prakTika / Business: Theory and pracTice. pp. 152-159. ISSN issn 1648-0627 / eissn 1822-4202

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Abstract

Manufacturing industry contributes to environmental pollution and social cost. Hence, corporate social responsibility
(CSR) functions as a way to reduce the effects of corporate activities, to increase long­term performance and stakeholder trust.
To increase its effectiveness, this study analyses the mediating role of green­oriented innovation and community participation
in implementing the CSR. The study uses simple random sampling to collect 173 respondents from large scale manufacturing
firms in Central Java, Indonesia. By using structural equation modeling, the findings showed the significant influence of CSR
to the firm performance. The originality of this study concerns the need to involve social and environmental dimensions in
applying the ethical program of CSR.

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