HERSUGONDO, Hersugondo (2022) Artikel Dr. HERSUGONDO, SE, MM: The Role of Psychological and Social Factors on Investment Decisions of Retail Investors in Indonesia Stock Exchange. Jurnal Dinamika Manajemen, 13 (2).

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Abstract

Decision-making is a complex process of selecting the best available option from several options.
T
his study examines the psychological and social factors which are affecting investment decisions.
Some studies from Western and Middle Eastern countries prove that psychology does have a re
lationship and influence on investors’ decision-making in their stock market. Based on these, the
researchers tried to review the research and add social factors as additional variables. Questionnaires
were randomly distributed to 105 investors who are students, private employees, entrepreneurs, civil
servants and others from the age range of less than 25 years to more than 55 years who have been
involved in the market which shows that psychological factors and social factors as a whole have
influence on investment decision making in Indonesia Stock Exchange’s retail investors.

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