Fadhlurrohman, Thoriq (2021) CREATING BILINGUAL INSTAGRAM CONTENT AS A PROMOTION MEDIUM FOR BERSUKARIA TOUR. Diploma thesis, Universitas Diponegoro.

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Abstract

Bersukaria Tour is one of a tour company in Semarang that aims to introduce
tourism in Semarang so that it is more popular and has the same appeal as other areas. This
company has a variety of promotional media such as websites, Instagram, Twitter, and
TikTok that can be accessed by local and foreign people. In Instagram, most of its content
only has one language, either Indonesian or English. Therefore, to help increase promotion,
bilingual content is needed so that it can be enjoyed by local and foreign people. There are
two aims for this report, namely to describe the importance of bilingual Instagram content
as a promotion medium for Bersukaria Tour and to explain the process of creating bilingual
Instagram content as a promotion medium for Bersukaria Tour. In collecting the data there
are two methods used to complete this final assignment, namely observation and library
research. The final result of this report is the Bilingual Instagram Content for Bersukaria
Tour in Semarang.
Keywords: Bersukaria Tour, Bilingual Instagram Content, Promotion Medium

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