Fadhilah, Nurul (2021) Translating Wedding Package Brochure as a Marketing Campaign of AllStay Hotel Semarang. Diploma thesis, Universitas Diponegoro.

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Abstract

Allstay Hotel Semarang is a modern lifestyle hotel which suitable for both
business and travelers, Located in Veteran Streets No. 51-53, Lempongsari, Kec.
Gajahmungkur, Semarang City 50231, Central Java. The hotel's services were
advertised online, both domestically and globally. Thus, brochure translation is
necessary provided as a method to deliver essential information about the hotel's offers
to their targeted consumers in a language they can comprehend. Providing English
translation for the marketing campaign also aims to strengthen the hotel's outstanding
brand image while also a way to communicate with the consumers in order to optimally
achieve the sales target. This study will describe about the benefits of translating
wedding package brochure for hotel promotion and the process of translating wedding
package brochure from Indonesia to English for AllStay Hotel Semarang. The
information is gathered through observation, interviews, and document analysis. This
report resulted in the translation of a wedding package brochure from Indonesia to
English for AllStay Hotel Semarang.
Keywords: Brochure translation, Marketing campaign, Wedding package
brochure, Promotion

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