ARUM SUMEKAR, ARNA SASILI (2023) PERAN STRATEGIS DINAS PARIWISATA SEBAGAI SALAH SATU AKTOR PENGEMBANGAN PARIWISATA PANTAI (STUDI KABUPATEN GUNUNGKIDUL DARI PERSPEKTIF ILMU PEMERINTAHAN). Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO.

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Abstract

ABSTRAK
Pengembanganpariwisata di KabupatenGunungkidulmenunjukkankomitmentinggi Dinas Pariwisatadalamaspek-aspekstrategispengembangansepertiaksesibilitas, amenitas, dan atraksi. Fokus pada pengembanganpantai yang sudahmajudisertaidenganpartisipasiaktifmasyarakatsetempat dan kolaborasidenganberbagaipihakmenjadilandasankuat. Regulasi yang berlakumemberikankerangkahukum, sementaraproyekinfrastruktur, seperti Jalur Jalan Lintas Selatan (JJLS), mencerminkankolaborasieratdengan stakeholders.
Pengelolaanlingkunganmenjadifokus, denganpemilihanlokasipembangunan yang ramahlingkungan. Pendekatanholistikterlihatdalamperencanaan Dinas Pariwisata, mencakupaspekekonomi, sosial, budaya, dan lingkungan. Pembangunan pantai dan proyek JJLS menunjukkankeseriusandalammeningkatkaninfrastrukturpariwisata.
Langkah-langkahkonkret dan promosiefektif, terutamamelalui media sosial, telahmeningkatkanpopularitasGunungkidul. Peningkatankunjunganwisatawanmemberikandampakpositif pada perekonomianmasyarakat, denganpelakuusahalokalmengalamipeningkatanpendapatan.
Selanjutnya, Dinas Pariwisatamenunjukkanperankomitmen pada pemberdayaanmasyarakatmelaluipelatihanketerampilan dan promosiproduklokal. Pembangunan JJLS diharapkanmemberikandoronganekonomisignifikan. Pendapatandarioperasibisnispariwisata, terutamatarifparkir, menjadikuncimendukungpengembanganinfrastruktur.
Pendapatandestinasiwisata, termasuktarifparkir, memberikankontribusisignifikan pada pendapatanpemerintahsetempat. Dalammenghadapi masa depan, perludiperhatikanpengembangan di pantai-pantai yang belumdikembangkanuntukoptimalisasipotensipariwisata. Kesimpulannya, pembangunanpariwisata yang holistik dan berkelanjutan di Gunungkidulmemberikandampakpositifberkelanjutan pada ekonomilokal dan keseimbanganlingkungan.

Kata Kunci :Peran Dinas Pariwisata, Strategi Pengembangan, Ekonomi Masyarakat

ABSTRACT
The development of tourism in Gunungkidul Regency demonstrates the high commitment of the Tourism Office in strategic aspects of development such as accessibility, amenities, and attractions. The focus on developing already advanced beaches, accompanied by active participation of the local community and collaboration with various parties, serves as a strong foundation. Existing regulations provide a legal framework, while infrastructure projects, such as the South Cross Road (JJLS), reflect close collaboration with stakeholders.

Environmental management takes center stage, with the selection of environmentally friendly construction sites. A holistic approach is evident in the planning of the Tourism Office, encompassing economic, social, cultural, and environmental aspects. The development of beaches and the JJLS project shows a serious commitment to enhancing tourism infrastructure.

Concrete steps and effective promotions, especially through social media, have boosted the popularity of Gunungkidul. Increased tourist visits have a positive impact on the local economy, with local businesses experiencing increased revenue.

Furthermore, the Tourism Office demonstrates a commitment to community empowerment through skills training and the promotion of local products. The development of JJLS is expected to provide a significant economic boost. Revenue from tourism business operations, especially parking fees, is crucial in supporting infrastructure development.

Revenue from tourist destinations, including parking fees, significantly contributes to the local government's income. Looking ahead, attention should be given to the development of undeveloped beaches to optimize tourism potential. In conclusion, the holistic and sustainable development of tourism in Gunungkidul has a sustained positive impact on the local economy and environmental balance.

Keywords: Role of the Tourism Office, Development Strategies, Community Economy

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