Saputri, Shofani Elgiyarin (2023) DESIGNING A BILINGUAL BOOKLET AS PROMOTIONAL MEDIUM OF DESA WISATA BRANJANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Desa Wisata Branjang is a tourism village located in West Ungaran District, Semarang
Regency. This tourism village has a lot of potential, such as nature attractions, educational
attractions, cultural events, and interesting MSME products. However, due to a lack of
management marketing, Desa Wisata Branjang is still constrained in its promotional media
for tourists. As a result, Desa Wisata Branjang is still unknown to many people. Therefore,
efforts that can be deployed are to make a bilingual booklet to improve the promotional
media of Desa Wisata Branjang. This study aims to explain the importance of bilingual
booklet as a promotional medium and describe the process of making bilingual booklet for
Desa Wisata Branjang. The method used in this study is Research and Development by
Sugiyono (2013). There are ten steps that need to be done, but this study only uses eight
steps, including potential and problem, data collection, design production, design
validation, design revision, product trial, product revision, and final production. The reason
this study only used eight steps is because it only required limited sample testing and did
not produce mass products. In designing the bilingual booklet, data collection in this study
was conducted using a triangulation method consisting of observation, interviews, and
documentation. The result of this study is a bilingual booklet equipped with a QR code to
access the Desa Wisata Branjang website. Then, it will be handed over to Desa Wisata
Branjang as a promotional medium for local and foreign tourists to visit Desa Wisata
Branjang.
Keywords: Desa Wisata Branjang, Promotional Medium, Bilingual Booklet

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