Pinem, Robetmi Jumpakita and Saryadi, Saryadi and Widayanto, Widayanto (2022) Solo City Branding Strategy: As Cultural Tourism City to Attract Tourists. In: International Conference Proceeding ICISPE Universitas Diponegoro 22 EMBRACING GLOBAL TRANSFORMATION: COLLABORATIVE INNOVATIONS TROUGH SOCIAL AND POLITICAL RESEARCH 7-8 SEPT 2022. ICISPE Fisip Undip, Semarang. (Unpublished)

Text Proceedings_Solo City Branding Strategy As Cultural Tourism City.pdf - Submitted Version Download (2MB)

Abstract

The seven supporting regencies that make up the Spirit of Java branding for Solo Raya
are Klaten, Boyolali, Surakarta, Sukoharjo, Wonogiri, and Sragen, respectively. Karanganyar is
also a part of this branding. The tourism industry in Solo cannot function independently of the
other regencies; rather, it is dependent on their cooperation. Due to the scarcity of natural
attractions in the surrounding area, Solo continues to rely on neighboring regions such as
Karanganyar and Klaten in order to support its hospitality and convention industries. Almost
single company that has a presence on social media makes use of the "Solo Spirit of Java"
emblem. Moreover, there are social media programs designed specifically for tourism, such as
Let's Go to Solo and Solo Destination. Academics, the Indonesian Hotel and Restaurant
Association in the City of Surabaya, the Tour and Travel Association, the Indonesian Tour Guide
Association, and the Surabaya City Promotion Board are all considered stakeholders in the process
of building a tourism brand. The concept of the pentahelix is used by these stakeholders. Branding
of the city, cultural tourism, and stakeholder engagement
Keywords: City Branding, Cultural, Tourism, Stakeholders.

Actions (login required)

View Item