Maura, Shelvaka Trishafa (2023) CREATING BILINGUAL TOURISM BOOKLET TO PROMOTE KAMPUNG SENI SEMARANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

In this era, the influence of the development of language and culture has covered
various aspects, one of which is tourism. Tourism in Indonesia has developed quite
rapidly, marked by several facilities and infrastructure with other language options.
One of them is a bilingual booklet. Bilingual booklet is the latest innovation as a
form of promotional media owned by a tourist attraction as a forum for information
that tourists can observe. Kampung Seni Semarang is a tourist village located in the
center of Semarang City which offers a variety of traditional cultural educational
tours. Therefore, the study aims to explain the importance the bilingual booklet in
promoting Kampung Seni Semarang and to describe the process of designing the
bilingual booklet to promote Kampung Seni Semarang. The method used is
Research and Development from Sugiyono and Borg & Gall. There are ten steps
are carried out sequentially, namely: (1) potential and problems, (2) data collection,
(3) design production, (4) design validation, (5) design revision, (6) small scale test,
(7) design revision 1, (8) big scale test, (9) design revision 2 and (10) mass
production. The study only use eight steps, namely: (1) potential and problems, (2)
data collection, (3) design production, (4) design validation, (5) design revision, (6)
product trial, (7) product revision and (8) final product according to research needs.
The two main languages used are Indonesian and English. The result of this study
is bilingual booklet for Kampung Seni and equipped with a several barcode that
contains of video compilation and maps route to Kampung Seni Semarang.
Keywords: Promotion, Tourism, Bilingual Booklet.

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