Alifia Nurmala Dewi, Alifia (2023) APLIKASI PENCARIAN JODOH SEBAGAI REPRESENTASI OMIAI ERA DIGITAL DI JEPANG デジタル時代のお見合いの表現としてのマッチングアプリ. Undergraduate thesis, Universitas Diponegoro.

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Abstract

ABSTRAK
Dewi, Alifia Nurmala, 2023. "THE ROLE OF MATCHING APPS AS REPRESENTATION OF DIGITAL ERA OMIAI IN JAPAN", Thesis, Japanese Language and Culture, Diponegoro University, Semarang. Advisor Arsi Widiandari, S.S., M.Si.
The purpose of this research is to find out ethe role of matching apps in replacing conventional Nakodo in the digital era Omiai tradition in Japan and also to find out the popularity factor of matching apps for Japanese people in finding a partner.
The method used in this thesis is a qualitative method using literature review. The theory used in analyzing the thesis is the theory of modernization by Louis Irving Horowitz (1985) with the concept of change in Omiai culture which is seen in the role of matching apps in replacing the role of conventional Nakodo.
In this study, Omiai culture in Japanese society has changed since the Meiji era. The existence of high mobility has made the Omiai tradition grow. The use of Matching apps is considered more efficient than conventional Omiai, some Japanese people meet and eventually get married using matching apps as a tool to find their life partner. The widespread use of matchmaking apps is also behind the popularity of similar apps in Japan.
Keywords: Omiai; Matching App; Japan

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