Devinsky, Enrika (2023) DESIGNING A BILINGUAL BOOKLET AS PROMOTIONAL MEDIA IN THE JAMALSARI TOURISM VILLAGE SEMARANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Jamalsari Tourism Village is a tourism village located on the western edge of the Jatibarang
reservoir area and the Kreo Cave tourist attraction. The establishment of this tourism village
began with the Jamalsari Village Tourism Awareness Group (POKDARWIS) which
agreed to take advantage of the natural potential in the Jamalsari Tourism Village which is
located around the Jatibarang reservoir area. However, due to a lack of marketing
management, Jamalsari tourism village is still constrained in media promotion to tourists.
As a result, the Jamalsari tourism village is less exposed to society. Therefore, the effort
that can be made is to create a bilingual booklet to improve the promotional media of
Jamalsari tourism village. This study aims to explain the importance and describe the
process of the bilingual booklet in the Jamalsari tourism village. The method used in this
study is Research and Development. The Research and Development method contains ten
steps. Nevertheless, this study only used 8 of 10 steps, such as potential and problems, data
collection, product design, design validation, design revision, product trials, product
revision, and final product. The reason why this study only used 8 steps is because this
study only requires a limited sample test and does not produce a mass product. In designing
the bilingual booklet, the data collection was used in this study by conducting a
triangulation method consisting of observation, interview, and documentation. The result
of this study is a bilingual booklet which is completed by a QR code that consists of audio
and an ebook that can allow the tourists to access information on Jamalsari Tourism Village
through audio that has been uploaded to Google Drive and ebook on the AnyFlip
application. Then it will be handed over to the Jamalsari Tourism Village as promotional
media for local and foreign tourists to visit Jamalsari tourism village.
Keywords: Promotional Media, Tourism Village, Bilingual Booklet

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