Muminova, Safiya Iskandarovna (2023) THE DEVELOPMENT OF BUSINESS MODEL CANVAS FOR COCONUT CHARCOAL EXPORT COMPANIES IN YOGYAKARTA IN 2020-2022. Masters thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK.

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Abstract

SAFIYA ISKANDAROVNA MUMINOVA. The Development of Business Model Canvas for
Coconut Charcoal Export Companies in Yogyakarta. Master of Business Administration study
program, Faculty of Social and Political Sciences, Universitas Diponegoro. Supervisor: Prof. Bulan
Prabawani, S.Sos, MM, Ph.D, Co-supervisor: Dr. Andi Wijayanto, S.Sos, M.Si.
This study aimed to develop a Business Model Canvas for a coconut charcoal export
company based in Yogyakarta, Indonesia. The research utilized a qualitative
method, including interviews with 4 informants from coconut charcoal export
company in Yogyakarta, to gather relevant data on the coconut charcoal export
industry and the local market in Yogyakarta. The study also examined existing
business models of successful companies in the same industry to identify best
practices and key success factors.
Based on the data gathered, the study developed a Business Model Canvas for the
coconut charcoal export company. The model includes key components such as
customer segments, value proposition, revenue streams, channels, key partners,
resources, and cost structure. The Business Model Canvas developed in this study
provides a practical guide for the coconut charcoal export company in Yogyakarta
to identify their target customers, create unique value propositions, develop revenue
streams, and identify the necessary resources and partners to achieve business
success. The findings reveal that the Business Model Canvas has a significant
influence on the export performance of coconut charcoal, with businesses that
implemented this model achieving higher export volumes and revenue compared to
those who did not.
Overall, the results of this study suggest that the Business Model Canvas is a useful
tool for developing a successful business strategy for the coconut charcoal export
industry in Yogyakarta, Indonesia. The findings provide valuable insights for
entrepreneurs and business leaders seeking to establish a business in this industry
and contribute to the development of the local economy.
Keyword: Business Model Canvas; Export; Coconut Charcoal; Yogyakarta

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