Saragih, Naomi Feby Yolanda (2023) HUBUNGAN INTENSITAS MENONTON DRAMA KOREA DAN TINGKAT KESUKAAN MUSIK POP KOREA DENGAN MINAT BELAJAR BAHASA KOREA PADA REMAJA. Undergraduate thesis, FAKULTAS ILMU SOSIAL DAN ILMU POLITIK.

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Abstract

This study aims to determine the relationship between the intensity of
watching Korean dramas and the level of liking Korean pop music with interest in
learning Korean in adolescents. This is motivated by the fact that Indonesia is one
of the countries hit by the Korean Wave phenomenon. Various products from the
Land of Gingseng have successfully entered Indonesia and are favored in all
circles. Korean dramas, Korean pop music and the Korean language are the
Korean Wave products that attract the most attention and interest. The three
phenomena occur at the same time but it is not known whether the three
phenomena are interconnected. The study used Uses and Gratification theory and
was conducted with purposive nonprobability sampling technique, with 100
samples aged 18-25 years in Semarang city.
The results showed that there is a positive relationship between the
intensity of watching Korean dramas and interest in learning Korean. This means
that the higher the intensity of watching Korean dramas, the higher the interest in
learning Korean. Furthermore, there is a positive relationship between the level
of liking for Korean pop music and interest in learning Korean, which means that
the higher the level of liking for Korean pop music, the higher the interest in
learning Korean. This shows that Korean drama, Korean pop music and Korean
language are interconnected phenomena and proves that the desire to learn a
particular language or culture can be started by providing popular culture such
as drama series and music.
Keywords: Korean Wave, Korean Drama, Korean Pop Music, Korean Language

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