Widyastuti, Khoiriyatun and Mariyono, Joko and Gayatri, Siwi (2023) The Effect of Using WhtasApp Social Media on Cohesiveness of The Citra Kinaraya Cooperative Members. SOCA : Jurnal Sosial Ekonomi Pertanian by Department of Socioeconomics of Agriculture, Faculty of Agriculture, Udayana University, 17 (3): 8. pp. 1-8. ISSN 2615-6628

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Abstract

Information and communication technology is advancing rapidly. As technology
advances, social media also grows and develops. Whatsapp is one of the most widely
used social media. This study aims to analyse the factors that influence the use of
WhatsApp social media as a communication medium on the cohesiveness of Citra
Kinaraya Cooperative members. The research was conducted in December - January,
which took place at the Citra Kinaraya Cooperative, Mltiharjo, Demak. The research
method used was a survey with a quantitative approach. The number of respondents
was 95 cooperative members—data collection methods by interview, observation, and
literature review. The data analysis used in this study used multiple linear regression
analysis. This study shows that members of the Citra Kinaraya cooperative have
characteristics: aged 41-60 years, the majority are male, have a high school
education level, and the length of membership in the cooperative is 1-4 years. The
results showed that frequency, duration, attention, age, and education level
simultaneously influenced group cohesiveness. On the use of WhatsApp, as seen
from frequency, attention duration, age, and education level, only attention partially
affects group cohesiveness.
Keywords:
Cooperative, cohesiveness, social media, WhatsApp.

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