Simbolon, Demak and Nurfadillah, Suryani and Roessali, Wiludjeng (2024) Analisis Efisiensi Pemasaran Kopi Arabika (Coffea arabica, L.) di Kabupaten Samosir Provinsi Sumatera Utara. Journal of Agricultural Socio Economic and Policy, 08 (01): 1-14. pp. 1-14. ISSN 26219778

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Abstract

Arabica coffee is a superior plantation product in Samosir Regency, but farmers are still constrained in marketing due to limited facilities, low bargaining power and dependence on collectors. The purposes of this study were to analyze the Coffee Arabica marketing channels, marketing functions of each marketing agency and analyze marketing efficiency coffee Arabica in Samosir Regency. This research was carried out in Ronggur Nihuta and Harian district based on the consideration that Ronggur Nihuta District is the center for Arabica coffee with the largest land area and production while Harian District has the lowest land area and production so that the two areas can represent Samosir Regency by looking at the amount of production from the highest to the lowest. This study was conducted from October to November 2022. The research used survey method. 112 samples at the farmer level were selected using simple random sampling, while for marketing agency sampling used snowball. Then, data were analyzed descriptively for marketing patterns and functions, and quantitative for marketing margin, farmer's share and marketing efficiency. The results showed that there were five channels of Coffee Arabica marketing in Samosir Regency. The marketing agency involved consisted of farmers, collector trader, whole saler, regency distributors and exporters. Channel 5 gives the lowest marketing margin value and the highest farmer's share, namely IDR 5,941 and 100%, respectively. A more efficient marketing channel is channel 4 even though it provides a lower farmer's share, but based on the analysis of the marketing function this channel is able to provide higher satisfaction and benefits to all parties involved.

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