RAHMAWATI, AMALIA DIAN NOVITA (2022) CREATING BILINGUAL INSTAGRAM CONTENT TO PROMOTE NUANSA WISATA TOUR AND TRAVEL JEMBER. Diploma thesis, Universitas Diponegoro.

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Abstract

Along with the current development of the tourism industry, more travel
agencies have emerged that function to provide services in the field of travel
services. With the development of technology nowadays, it will be easy to
promote a tour and travel agency. Instagram is one of the social media that is
not only used for communication but also for business purposes, such as
promotion. PT Nuansa Wisata Prima Nusantara Tour and Travel or better
known as Nuansa Wisata Tour and Travel is one of the travel agents in Jember
that has an Instagram account. The problem is even if they have an Instagram
account but now it is not active to promote their services and products.
Furthermore, most of their Instagram content only uses Indonesian language.
Therefore, this study will focus on creating bilingual content for Nuansa
Wisata on Instagram. In this study, there are two objectives, namely to
describe the importance of bilingual content for promotion through Instagram
and to explain the process of creating bilingual Instagram content for Nuansa
Wisata Tour and Travel. Moreover, library research and observation are
methods used for collecting the data that the writer used in this study.
Keywords: Nuansa Wisata, Tour Agent, Instagram, Bilingual content

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