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MEDIA SOSIAL DAN PARTISIPASI POLITIK MASYARAKAT PADA PILKADA KABUPATEN PEMALANG TAHUN 2020

SYAHBANA, ISKANDAR ALI (2022) MEDIA SOSIAL DAN PARTISIPASI POLITIK MASYARAKAT PADA PILKADA KABUPATEN PEMALANG TAHUN 2020. Masters thesis, Faculty of Social and Political Science.

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Abstract

Iskandar Ali Syahbana. 2022. Thesis. Social Media and Community Political
Participation in the 2020 Pemalang Regency Regional Election. Under the
guidance of Prof. Budi Setiyono, Ph. D, M. Pol. Admin as supervisor I and
Supervisor 2: Dr. Muhammad Adnan as supervisor II.
This study does not aim to expand the analysis of its relationship with political
participation. The study assumed that individuals who frequently used Facebook
and WhatsApp to access political information showed a potential increase in the
likelihood of political participation compared to those who had never seen
political information through those platforms.
The purpose of this study was to analyze the relationship between Social Media
and Community Political Participation in the 2020 Pemalang Regency Regional
Election. The variables of this study are the frequency of using Facebook to view
political information, the frequency of using WhatsApp to view political
information and various types of political behavior that can be analyzed using data
from the research results. By using the slovin formula and the Multistage random
sampling technique, the research data is taken with a questionnaire or
questionnaire instrument.
Based on the research findings that have been described and explained, in this
study it can be concluded that there is a relationship between Social Media and
Community Political Participation in the 2020 Pemalang Regency Regional
Election. The conclusions in detail are as follows; The existence of Social Media
Relations and Community Political Participation using indicators of political
meetings in the 2020 Pemalang Regency Regional Election of 26.3% and 73.7%
was caused by other factors. Social media relations using activity factors in the
WhatsApp and Facebook Grub and Community Political Participation using the
Political Meeting indicator in the Pemalang Regency Regional Election 2020 was
92.1%. The existence of Social Media Relations and Community Political
Participation using indicators participating in the installation of APKs in the 2020
Pemalang Regency Regional Elections of 11.2% and 88.8% is caused by other
factors. Social media relations using activity factors in Grub WhatsApp and
Facebook and Community Political Participation using indicators participating in
the installation of APK in the 2020 Pemalang Regency Regional Election was
90.5%.
In line with the above conclusions, it is suggested; research on social media and
Political Participation of leftover societies continues to be developed with
different theoretical approaches and research methods. This research still needs to
be carried out in order to get further findings, to get deeper findings, namely by
adding other variables that can examine the use of social media in society. For
example, such as the social media of parties and candidates' spouses and the
effects of mass media or new media. Participation in the Pemalang Regency
regional elections in 2020 should be further increased considering our importance
in conducting general elections that have an impact on policies that affect the
welfare of the nation. This requires the activeness of voters in finding information

Item Type: Thesis (Masters)
Subjects: Social Science and Political Science
Divisions: Faculty of Social and Political Sciences > Department of Government Science
Depositing User: Fakultas ISIP
Date Deposited: 02 Feb 2023 03:06
Last Modified: 02 Feb 2023 03:06
URI: https://eprints2.undip.ac.id/id/eprint/10816

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